Eram Mahindra
Automotive
Branding
Web design
Digital Marketing
Calicut
2025
Eram Motors, formerly known as ITL Motors, was founded in 2010. In 2015, the company came to be known as Eram Motors, under the versatile Eram Group. Eram Motors is the No.1 Mahindra & Mahindra Vehicle Dealer in Kerala, with 26 branches spanning the state.
We believe that life is to be explored and journeys to be taken, all now. And that is what Eram Motors envisages to materialize for you, with the unbeatable Mahindra & Mahindra Automotives in our showroom.
Summary
Socean stepped in with a performance driven digital strategy, combining hyperlocal campaigns, data driven optimisation, high converting creatives, and end to end lead tracking. The result was a complete transformation of Eram Motors' digital presence, with digital channels contributing nearly 30% of total vehicle sales, making them one of the dealership group's strongest revenue drivers.
Challenge
• Intense competition from digitally aggressive dealerships
• Rising digital advertising costs
• Losing high intent customers to competitors online
• Difficulty measuring the effectiveness of marketing spend
• Increasing customer expectations for seamless digital engagement
Solutions
Socean implemented a performance driven digital marketing strategy focused on hyperlocal campaigns, high converting creatives, continuous optimisation, and end to end lead tracking. The result was a dramatic improvement in lead quality and conversions, with digital contributing nearly 30% of Eram Motors' total vehicle sales.
